Burberry Spring/Summer 2021
Digital Campaign



The Burberry Spring/Summer 2021 collection by Riccardo Tisci is a collection rooted in nature; an exploration of contrasting worlds through a darkly romantic love story between a shark and a mermaid.




As part of the digital campaign for this collection, bespoke webpage activations were made on desktop and mobile in partnership with The Face in the UK and Dazed in Korea. 

Each creative drew from the panorama of SS21 runway prints inspired by the mythology and symbolism of the sea, which feature underwater vistas to sea maiden artworks.

Each homepage takeover is a short, scroll-stopping digital experience that drives click-through to the collection on Burberry.com.
Creative Lead - Ruby Wight
Digital Design - Emily Farebrother
3D & Digital Design - Alastair Vanes
Media Coordinators - Juliette Artur & Imaan Riaz
Global Media Manager - Abbi Cooper
Coded and developed by The Face and Dazed Korea, respectively

© Alastair Vanes         London, United Kingdom
Contact: alastairvanes@gmail.com