Captured in a series of self-portraits created at home by Kendall Jenner, the Burberry Summer Monogram Campaign encapsulates a refreshed Thomas Burberry Monogram in a larger-scale print.

Burberry partnered with Hypebeast as part of their Monogram digital campaign for a homepage takeover of their site. A homepage takeover is a short, scroll-stopping digital activation that drives click-through to the new collection on

The takeover featured video banners of campaign imagery taken by Kendall Jenner, as well as an animated 3D Thomas Burberry Monogram made of glass. The takeover could be seen on the homepage of Hypebeast and within all the articles of the website for a limited time.

Creative Lead - Ruby Wight
Lead Digital Design - Oliver James Jackson
3D & Digital Design - Alastair Vanes
Project Manager - Annabel Flowers
Global Media Manager - Hyo-Jae An
Coded and developed by Hypebeast

© Alastair Vanes         London, United Kingdom